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The Modern Love Story 


Modern Love Cashmere finally came to life in March 2021, having been carefully planned for, researched and designed, in New Zealand, for the modern New Zealand individual. 

Hi, I’m Jo and the owner of MLC.  Having been a little bit obsessed with fashion and design since I was a child (I used to spend all my pocket money on Vogue and Elle magazines growing up in rural Hawkes Bay), the interest in fashion grew to an appreciation for quality over quantity and classic pieces that stand the test of time.  Travelling through the design capitals of the world was rewarding and eye-opening in many ways.

With a background in business and marketing, I wanted to be able to access beautiful cashmere pieces like those I had purchased overseas, and create a collection at that standard, but without those exorbitant price tags.  Every touchpoint also needed to match our ethos of ethical, sustainable and traceable, providing the highest industry standard qualifications.

Our clothing is for the modern individual who is chic, confident and loves to be stylish and comfortable 24/7. More than a collection of cashmere, it is a collection of objects of desire. There is nothing like the soft, silky look and feel of cashmere.

You never have to worry about a knock on the door when in your ‘lounging at-home’ clothes, or of not having the perfect piece to wear for work, play or special occasions.

To make collecting beautiful luxurious cashmere as effortless and easy as possible, MLC is an online boutique, direct to you.  Free shipping, fast delivery and easy returns make shopping fuss-free.  To accompany our size guide, measurements for each garment are on their display page and we are here to answer any questions you may have.

Enjoy the collection,



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Modern, yet timeless, world-leading NZ designs, crafted with care utilising the finest A grade yarn from inner Mongolia.  We are committed to sustainable and ethical production practices.