The Modern Love Story 

Hi, I’m Jo, the owner of MLC.  Having been a little bit obsessed with fashion since I was a child (I used to spend all my pocket money on Vogue and Elle magazines growing up in rural Hawkes Bay – not the norm!), the interest in fashion grew to an appreciation for quality over quantity, gorgeous design details and classic pieces that stand the test of time. 

With a background in business and marketing, once back in New Zealand from overseas travels and adventures, I wanted to be able to access beautiful cashmere pieces like those I had purchased offshore, but without those exorbitant price tags.  So “Modern Love Cashmere” came to life in March 2021, having been carefully planned for, researched and designed in New Zealand for the modern New Zealand individual. 

Our clothing is for you – to be chic, confident, stylish and comfortable 24/7. More than a collection of cashmere, it is a collection of objects of desire. There is nothing like the soft, silky look and feel of cashmere.

You never have to worry about a knock on the door when in your ‘lounging at-home’ clothes, or of not having the perfect piece to wear for work, play or special occasions.

To make collecting beautiful luxurious cashmere as effortless and easy as possible, MLC is an online boutique, direct to you.  The best quality, better prices, fast delivery and easy returns make shopping fuss-free.  To accompany our size guide, measurements for each garment are on their display page and we are here to answer any questions you may have.

Enjoy the collection,



Browse Our Collections


Modern, yet timeless, world-leading NZ designs, crafted with care utilising the finest A grade yarn from inner Mongolia.  We are committed to sustainable and ethical production practices.